ED 6060 News Card 10

New TVs driven by software and streaming, not pixels

by Heather Kelly

http://edition.cnn.com/2013/01/08/tech/gaming-gadgets/new-tvs-ces/index.html

Televisions are getting wider and thinner, their edges shrinking to make room for displays that pack in more and more pixels. It's the smaller, tablet-inspired features that could end up being more enticing to average consumers. These include improved software interfaces, Internet connectivity and social integration, tablet and smart phone pairing, apps and more options for content sources other than cable. We spend so much time swiping around intuitive smart phone interfaces that navigating through TV menus feels like a harsh trip back in time. TV makers are adding new ways to navigate between these, including gestures and voice control.

Cassie McManus 5529493

ED 6060 News Card 9

Is Snapchat the Next Frontier for Marketers?

By Todd Wasserman

http://mashable.com/2013/01/02/snapchat-marketers/

Snapchat is now being used by retailers to lure in new customers. Snapshot is an application that allows users to send a photo or video to another individual for a specific amount of time before it disappears. No picture or video can be saved, it disappears from the servers after 10 seconds. Retailers are seeing the success of this app with young buyers, and want to attract them to their business. Though Snapchat may not be viable for traditional marketing, it may have other implications for advertisers. 

Cassie McManus 5529493