Is Snapchat the Next Frontier for Marketers?
By Todd Wasserman
Snapchat is now being used by retailers to lure in new customers. Snapshot is an application that allows users to send a photo or video to another individual for a specific amount of time before it disappears. No picture or video can be saved, it disappears from the servers after 10 seconds. Retailers are seeing the success of this app with young buyers, and want to attract them to their business. Though Snapchat may not be viable for traditional marketing, it may have other implications for advertisers.
Cassie McManus 5529493
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